For charmed life jewelry, their goal was to enhance their current site with new photography they had just shot. Due to the complexity of their e-commerce site, I chose to develop an intro movie. Incorporating their imagery and new print material, I designed the intro to tell a story about life and how their product encompasses all steps of life, from graduation, birthdays, marriage, etc. I chose to place the intro within the front page to allow visitors the ability to proceed directly to their destinations without waiting for the intro if they so chose. Of course, they'd be missing out on a great intro, but they are the business and it's important to provide all means necessary to get them to where they want to go.

Completion Time:
3 weeks