For hidden hair, their biggest issue was tackling their consumers understanding of their products simplicity. I know that sounds a mouthful, but they wanted their customers to see really how unique and simple their product was compared to the market salon's. A basic do-it-yourself kit that can be applied over and over. I took their new imagery and laid out a simple idea of before the product and after making the creative as straightforward, but artistic as well. At the end of the creative, I also incorporated a bit of interactivity to view the models before and after images side by side for comparison and study by the consumer.

Completion Time:
2 days